Dynamic placeholders
During onboarding, Slack will use your company information to show dynamic placeholder text—like example email addresses.
This is a really subtle way of making the process feel more personalised.
They've already collected your email address (say @microsoft.com), they might as well make the placeholders more dynamic and specific to you.
Celebration feeds into challenges
After completing your budgeting goal, you'll earn points and be showered in confetti. Importantly, this then introduces you to new challenges.
Empty states can be personal
The spending categories on Monzo have dynamic and themed empty states.
Euros 2024 celebration
If you Google a specific football result, you might see this celebratory overlay.
Your order arrived early
If your order arrives sooner than expected, you'll get a custom notification. This might frame the experience and lead to more tips.
Promos and hooks in your basket
Uber Eats will show progress towards promos, and the promo savings right above the CTA in your basket.
Suggested searches
After making a search, Ocado will show suggested new queries. These are accompanying products, not similar products.
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Related Case Studies
Hiding complexity to create effortless onboarding
The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.