Editing your profile

Specificity means that clear, detailed labels reduce user anxiety. Etsy’s “You are editing your featured products” tells users exactly what changes they’re making, so it’s easier to understand what “Save” or “Cancel” will do.

Cognitive Load is the mental effort needed to complete a task. Etsy’s action bar names the component being edited, so users don’t have to remember what they’re working on, especially with multiple fields visible.

Framing shapes how actions are understood. By stating “You are editing your banner,” Etsy frames the editing mode, so users know what area their actions affect, reducing mistakes and confusion.

Etsy’s dynamic purchase CTA also uses specific, contextual copy in checkout buttons (“Pay now for your order to Barcelona”). Both patterns boost user confidence by making actions feel personal and clear.

Zara’s checkout uses vague status labels like “saving changes,” which causes confusion. Etsy’s approach is the opposite: it keeps users oriented by naming what’s being changed, which can reduce frustration and errors.