The spending categories on Monzo have dynamic and themed empty states.
After upgrading to a paid Monzo account, the logo on your card will have a gradient as a subtle reminder that you're on a premium experience.
In the checkout, Booking will tell you that similar hotels which match your criteria have already sold out, creating scarcity.
After completing your budgeting goal, you'll earn points and be showered in confetti. Importantly, this then introduces you to new challenges.
The spending categories on Monzo have dynamic and themed empty states.
If you Google a specific football result, you might see this celebratory overlay.
If your order arrives sooner than expected, you'll get a custom notification. This might frame the experience and lead to more tips.
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Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
Virtual agents, decision trees and ChatGPT-powered conversations aren't exactly the future of customer service that we were promised.
Deconstructing the notion that these banks have feature parity in 2023.
Historically, bank cards were relatively simple rectangles of plastic. But not any more.
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.