Encouraging you to click

Insights

• User Delight is about adding small, fun moments that make an experience more memorable. Here, live stats and emojis add excitement, making the game feel unique and worth clicking.

• Gamification encourages engagement by using game-like elements. Showing player scores and fire emojis taps into the thrill of competition, so users feel motivated to watch live.

• Content Blindness happens when users ignore repeated, generic content. By surfacing real-time highlights, Peacock breaks this pattern, making each card feel fresh and clickable.

• Loom uses post-video analytics to motivate users by showing progress and achievements. Both Loom and Peacock highlight real-time stats to spark curiosity and drive more actions.

• Spotify adds visual cues like sparkles for special songs, making the experience feel lively. Similarly, Peacock’s use of emojis and bold stats creates a sense of excitement and urgency in the feed.