Finding more items on Shop

Endowment Effect is when people overvalue things they feel they own. By showing ideas related to the first item users add, Shop makes collections feel more personal, which can boost engagement and retention.

Curiosity Gap is when incomplete info nudges people to fill in the blanks. Dynamic “Find more ideas” prompts spark curiosity, so users may explore more products to see what else fits their collection.

Specificity means tailored suggestions feel more relevant. Shop’s dynamic recommendations based on the first item make the experience feel designed for the user, which often increases attention and feature usage.

Etsy uses dynamic suggestions in gift mode, showing themes and matching art as you type. Both Shop and Etsy use dynamic, visual cues to inspire users and reduce the effort of finding new ideas.

Shop’s dynamic preferences highlight images as you pick settings, making choices feel heard. Both flows use dynamic visuals to make the experience feel more personal and engaging.