Frictionless upselling

Framing is the way information is presented, shaping how users see value. Discord lets users preview premium themes instantly, so the upgrade feels more tempting and less risky.

Reactance means people dislike being forced into actions. Discord avoids this by letting users try themes with no commitment, which keeps the experience light and voluntary.

The Endowment Effect says people value things more once they feel ownership. Discord previews themes on your own workspace, so users start to feel like the premium look is already theirs.

Slack uses a similar upsell, letting users request premium features directly from their channel. Both Discord and Slack reduce friction so users can explore upgrades without extra steps.

HelloFresh also frames upgrades at the right moment, showing savings per meal just as users are about to decide. Both use well-timed, low-friction upsells to boost conversions.