Getting extended limits

To nudge you into saving ChatGPT Atlas as your default browser, they’ll offer 7 days of extended limits.

Behind this Bite

This relies on the fact that many people will either enjoy Atlas, or be too lazy to switch back.

AI insights

Hyperbolic Discounting is the tendency to prefer immediate rewards over future ones. Offering 7 days of extended limits for setting ChatGPT Atlas as default taps into this, nudging users to act now for instant perks.
Default Bias is when people stick with the easiest option. By making "Set as default" a prominent action, ChatGPT increases the chance users accept it and rarely switch back, boosting ongoing usage.
Arc uses a similar pattern by letting users "try Arc for one week" as their default browser. Both flows lower commitment, making it easier to try and harder to switch back, increasing the chance users stick with the new default.
HelloFresh uses small commitment CTAs like "Pick your plan" to build momentum. Both HelloFresh and ChatGPT Atlas use small, easy actions to get users started, which can lead to longer-term commitment.
Law of Minimal Effort means users avoid extra steps. Once ChatGPT Atlas is set as default, most users won’t bother to change it back, so the initial nudge can have a lasting impact on user behavior.