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GoogleNov 2023

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More Bites

Unlocking Amazon's joke

Unlocking Amazon's joke

When reviewing items, Amazon will incentivise you to review more by offering to tell you a joke.

Creating a habit

Creating a habit

After using Slack's "Catch Up" feature (and feeling "complete"), they'll prompt you to add the widget to your home screen.

Spotify prompting mixes

Spotify prompting mixes

Occasionally, Spotify will show you your top genres, and prompt if you want a playlist mix created for you.

Dynamic event previews

Dynamic event previews

When changing the default length of a calendar event, Amie shows a dynamic preview of that event using your current time.

Onboarding Aha! Moment

Onboarding Aha! Moment

During onboarding, Arc will encourage you to toggle adverts on a webpage on and off, to demonstrate the difference in experience (and the value they're adding).

Social pressure (and proof)

Social pressure (and proof)

Etsy will show a banner when there is limited stock of an item, but many people have it in their baskets.

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