Granular notification options

User-Initiated Triggers means people are more likely to accept and engage with notifications if they pick their own types. Co-Star’s toggles let users choose, so alerts feel personal, not forced.

Reactance is when people push back if they feel forced into a choice. Co-Star’s granular options reduce this by letting users control which notifications to get, so they feel less pressured.

Tomorrow uses a similar pattern by letting users pick which alerts matter during sign-up. Both flows give users control, which can make them more open to notifications.

Fitbod also frames notifications as helpful and lets users set timing. Both Fitbod and Co-Star show that letting users customize alerts can boost opt-in rates and satisfaction.

Gmail uses the 'foot-in-the-door' effect by first asking for a small permission, then a bigger one. Co-Star’s double-dip approach is similar, nudging users to allow at least some notifications.