Hands-free CTA
Key actions on Waze are CTAs that auto-progress without input. This means you can select a destination and start driving, without waiting for the navigation to complete.
Wink to flip
Crouton uses the iPhone's camera to offer hands free navigation. You can wink to flip through the recipe steps or open your mouth to view the ingredients list.
In-feed benefit reminders
While scrolling down the homepage, you'll occasionally be reminded about the silent benefits of your YouTube Premium subscription.
Nudging the health benefits
Zepto adds tags to local vegetables, herbs and fruits. This creates a halo effect around their health, nudging users to purchase.
Now share your meal
Creme prompts the user to share photos as the last step in a recipe.
Financial 404s
The Financial Times' 404 page lists "economical satire" to justify the missing content.
Contrast warning
Slack will warn you if your SlackBot's text contrast is too low, and then confirm when it is readable.