Helping you price this

Insights

• Framing shapes how users see value. Vinted shows similar sold items, so users feel more confident about their price choice and see that sales are possible, which can nudge them to list their item.

• Cognitive Load is the mental effort needed to make a choice. Showing similar items reduces the effort of researching prices, so users can decide faster and with less stress.

• Etsy's earnings calculator uses a similar pattern, giving real-time feedback and tips as users set prices. Both help users make better choices by showing the impact of their input right away.

• HelloFresh frames meal prices per serving, making it easier to judge value. Vinted’s price comparison does the same by giving a reference point, so users can quickly see what’s fair.

• Vinted's parcel size picker also uses visual comparisons to reduce complexity. Both features lower decision friction by making abstract choices concrete and easy to understand.