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If you have Notion open in the background and launch a Google Meet, it offers to start AI meeting notes automatically
AI insights
Insights
Aha! Moment is when users grasp a product's true value. Notion's prompt triggers this by showing how AI notes can help right as a meeting starts, making the benefit obvious and timely.
Cognitive Load is the mental effort needed to finish a task. Notion reduces cognitive load by offering AI notes at the exact moment of need, so users don't have to remember or search for the feature.
Google Meets uses a similar technique, by prompting users to try on-the-go mode when they join a call without video. Both time their suggestions to match user context, which boosts feature discovery.
Hyperbolic Discounting means people value immediate rewards more than future ones. Notion's real-time prompt makes the value of AI notes feel instant, which can increase adoption compared to generic reminders.
Gmail sometimes overwhelms users with pop-ups that lack clear value. Notion's targeted, context-aware prompt avoids this by only appearing when it adds real benefit, keeping the experience focused and helpful.
Posted 20/09/2025
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