Loading
When showing an inline upsell, Slack clarifies that only team owners can see it. This removes the anxiety that someone else will see it and sign up.
Behind this Bite
Without this, the upsell might actually worry you (as a team owner), because someone else on your team might sign you all up.
Plus, because you know that you're the only one seeing it, it puts the responsibility on you to make a decision.
AI insights
Insights
Cognitive Load is the working memory needed to complete a task. Slack's “Only visible to team owners” badge lowers cognitive load by removing worries about others seeing the upsell, making the decision simpler.
How Clever Design Can Reduce Anxiety shows that clear context after an action lowers user stress. Slack’s badge reassures team owners, like BetterStack’s “We have not notified your boss” message, cutting post-action anxiety.
The Bystander Effect means people may avoid action if they think others will do it. Slack’s message makes it clear only the team owner sees the offer, so it’s their responsibility, which can nudge them to act.
Sentry highlights features users previously tried during upsells. Both Sentry and Slack use context-specific cues so users know an offer is tailored for them, which can boost conversions and attention.
Canva promises a reminder before trials end to lower anxiety. Both Canva and Slack use upfront context to reduce user stress about what will happen next, making users more comfortable with their decisions.
Impacts:
UI Components:
Posted 04/09/2025
More Bites
Free Newsletter
World-class UX, one week at a time
There are more than 40,000 designers, developers and product teams who trust BFM to explain why things work. Join them.