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PayTM will let you paste an entire message, and then automatically pull out and input any bank details.
AI insights
Insights
Cognitive Load is the working memory needed to complete a task. PayTM reduces cognitive load by letting users paste a whole message, so they don't have to copy each bank detail one by one.
Aha! Moment is when users see the true value of a feature. PayTM’s auto-fill after pasting a message gives users an instant Aha! Moment, showing how easy payments can be.
Specificity means clear, purpose-built actions work better than generic ones. PayTM’s prompt to paste WhatsApp bank details is specific, so users know exactly what to do next.
Chase Bank uses a similar pattern, letting users paste all payee details at once. Both flows cut effort and boost speed, so users finish payments with fewer steps.
Speechify also auto-pastes clipboard content when importing a URL. Both PayTM and Speechify spot user intent and act, saving time and reducing friction in data entry.
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UI Components:
Posted 16/11/2025
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