Publishing on Figma Make

Visible Lifeboats is the idea that just seeing a safety net can ease worry. Figma's “feel free to continue working” reassures users they don’t need to monitor the publish, reducing anxiety.

Cognitive Load is the mental effort needed to finish a task. By letting users know they can keep working, Figma lowers the sense of waiting pressure and helps users focus on what matters.

Figma’s reassuring reload message also calms users by saying “We’ll save all your work.” Both examples use simple context to ease fears about losing progress during background tasks.

Duolingo uses a similar pattern by showing “COURSE BUILDING” and social proof during loading. Both turn waiting into a positive moment, reducing frustration and keeping users engaged.

Robinhood misses this by not explaining deposit delays, which leaves users confused and anxious. Figma’s clear message prevents this kind of uncertainty during passive waits.