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When asking if you want to import your settings into ChatGPT Atlas, they’ll dynamically pull your email address.
AI insights
Insights
Endowment Effect is when people value things more if they feel ownership. Here, pulling your email from Chrome makes onboarding feel personal, so users may value and engage with Atlas more.
Framing shapes how users see an action. Showing your actual email reframes importing as a tailored, valuable step—not a generic task—so it feels more relevant and worth doing.
ChatGPT uses a similar pattern by showing when you joined as a badge. Both personalize onboarding, making your profile feel unique so that you’re less likely to churn.
Typeform auto-brands forms with your info as soon as you enter a URL. Both examples use dynamic personal data to boost perceived value and make users feel invested early.
Cash App suggests pre-filling usernames to reduce friction. Both flows lower effort by using personal data, making the process feel easier and more welcoming.
Related psychology:
Impacts:
UI Components:
Posted 02/11/2025
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