Removing the tip

Framing shapes how people see options. Here, GoFundMe explains tips as helping the platform, which makes tipping feel more purposeful and boosts the chance users add one.

Overjustification Effect is when external rewards lower natural motivation. By framing tips as support for the platform, GoFundMe keeps the act feeling genuine, not just a transaction.

Klarna uses situational framing by explaining why to tip more when it’s raining. Both GoFundMe and Klarna give a reason for extra payment, making it feel justified and more likely to happen.

Uber Eats prompts users to tip more in bad weather, explaining the extra effort. Like GoFundMe, this makes the tip feel necessary, not just optional, which can nudge more users to add one.

Specificity means clear reasons beat vague ones. GoFundMe’s message explains what the tip does, which makes the ask feel more real and boosts trust, especially for users who want to help.