Loading
Sentry's website allows you to turn off "marketing mode", which replaces the typical landing page content with an AI chatbot that'll discuss their features.
Behind this Bite
To be clear, that may not convert any better—it's not something I'd rush out and copy.
But it's an interesting idea at least, and demonstrates Sentry's personality.
i.e., it may boost brand perception, even if the new mode doesn't actually generate sales.
AI insights
Insights
Endowment Effect means people value what they choose or control. Letting users turn off "marketing mode" gives them ownership over their experience, which could boost their perception of Sentry.
The Labour Illusion is when users value a product more if they see effort or customisation. Sentry’s toggle and chatbot replace generic copy, showing a unique, tailored experience that feels more valuable.
The True Value of User Delight shows that playful or unexpected UI—like Sentry’s anti-marketing toggle—captures attention and makes the brand feel more memorable, even if it doesn’t boost conversions.
Canny uses dynamic marketing screens that adapt to the user’s context, just like Sentry’s toggle personalises the landing page. Both approaches make the experience feel more relevant and less generic.
LEGO uses playful UI moments to grab attention, just as Sentry’s toggle and chatbot break the usual marketing flow. Both keep users engaged by surprising them with something different.
Related psychology:
Impacts:
UI Components:
Posted 04/09/2025
More Bites
Free Newsletter
World-class UX, one week at a time
There are more than 40,000 designers, developers and product teams who trust BFM to explain why things work. Join them.