Should we remember this?

Insights

• Endowment Effect means people value what they personalize or own. Letting users save playback speed for a show helps them feel like the app is tailored to them, which can boost loyalty.

• Default Bias describes how people stick with suggested options. By asking if playback speed should be saved, Apple nudges users to set a default, making future listening easier and more efficient.

• Use opt-in toggles to increase perceived value of benefits shows that when users choose a setting, it feels more valuable and personal. Apple's prompt to save custom settings makes the benefit feel earned, not automatic.

• Gmail uses a similar pattern by asking users to turn on smart features first, then asks for broader data sharing. Both flows use small, easy choices to encourage users to commit to preferences for a smoother experience.

• Loom highlights time saved after watching at higher speed. Both Loom and Apple frame user actions as valuable, helping users feel rewarded for customizing their experience.