After completing your budgeting goal, you'll earn points and be showered in confetti. Importantly, this then introduces you to new challenges.
i.e., this is a great hook to bring people into the other challenges.
Without this, they might not even bother looking at the challenges tab.
After upgrading to a paid Monzo account, the logo on your card will have a gradient as a subtle reminder that you're on a premium experience.
In the checkout, Booking will tell you that similar hotels which match your criteria have already sold out, creating scarcity.
After completing your budgeting goal, you'll earn points and be showered in confetti. Importantly, this then introduces you to new challenges.
The spending categories on Monzo have dynamic and themed empty states.
If you Google a specific football result, you might see this celebratory overlay.
If your order arrives sooner than expected, you'll get a custom notification. This might frame the experience and lead to more tips.
🚀
Deconstructing the notion that these banks have feature parity in 2023.
Historically, bank cards were relatively simple rectangles of plastic. But not any more.
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.
There are some clear winners and losers here. But overall, the user experience of customer support is desperate for some innovation.
Although the challenger banks were considerably faster, all of the banks could improve the experience of using Open Banking.