Social proof + habits = savings

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JupiterOct 2024

The finance app Jupiter will frame the expected annual savings from your new "habit", backed up with some social proof.

Social proof + habits = savings
Summary
Related psychology:Framing, Social Proof
Impacts:Effort & Motivation, Perception of Value
UI Components:Badges and Statuses, Dynamic Components
Behind The Bite

This is interesting for two reasons:

1. By framing it annually, you're showing how a small habit can grow over time.

2. By leveraging social proof, you're increasing the perceived likelihood of that outcome happening.

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Social proof + habits = savings

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