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DuolingoNov 2023

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Social pressure (and proof)

Social pressure (and proof)

Headspace will show how many users are currently meditating. This uses social proof as a slight pressure to start.

Encouraging fairer reviews

Encouraging fairer reviews

Whilst reviewing an order, Fiverr will remind you of how long it took and how much you've spent. It's subtle, but helps frame the value that you've received.

Speed = productivity boost

Speed = productivity boost

When selecting your reading speed, Speechify will frame it in terms of boosted productivity.

Encouraging diversity

Encouraging diversity

Waze will occasionally show 'special themed' prompts, which modify your avatar and voice settings. This helps keep the map diverse and visually interesting for everyone.

Woah, 3 familiar voices

Woah, 3 familiar voices

Speechify's (the text-to-voice app) onboarding process is all narrated, and they immediately cycle between recognisable voices.

Asana's Yeti

Asana's Yeti

Very rarely, if you drag a card from one column to another, Asana will show an animated Yeti hiding underneath it.