Sora's sharing hack

If you go to share an AI video on Sora, using someone's clone, they’ll show that real person at the top of your share list.

Behind this Bite

This encourages you to share it with them, who may in turn share it more broadly.

AI insights

Social Proof is when people copy others’ actions to guide their own. Sora puts the real person’s name at the top of the share list so that users feel nudged to share with them, making the action feel more real and social.
Tribalism is the desire to connect with people who share something in common. Sora’s tactic makes users feel part of a group by highlighting the cameoed person, so sharing feels like a group activity, not a solo action.
User Delight means small, fun moments can boost how much people enjoy and share a product. Sora’s special share prompt adds a playful, personal touch, making sharing more memorable and more likely to happen.
Blinkist uses a similar pattern by showing your own name in sharing prompts. Both Blinkist and Sora make the sharing action feel personal, which can nudge users to actually follow through.
Spotify highlights who shared a song with you under the playbar. Both Spotify and Sora use real people’s names to remind users of the social side, which can encourage more sharing and repeat use.