Specific examples

When testing your internet speeds on EE, they’ll try and contextualise what the speeds mean.

Behind this Bite

The specificity of the examples is important here—it's memorable. You can visualise 8 TVs streaming Lord of the Rings.

AI insights

Specificity means specific actions are usually more effective than generic ones. EE's "8 devices streaming Lord of the Rings" makes the speed stats easy to understand, so users feel confident about what their internet can do.
Framing is about how info is presented. EE frames speed as real-life activities, which helps users see the value of fast internet, not just numbers, making the benefit feel more relevant.
Amazon Prime also contextualises bandwidth by showing how much data each quality uses. Both EE and Amazon Prime use real-world examples so users can judge what's best for them, not just technical terms.
Peak shows your brain game scores compared to others, giving context to raw numbers. EE does something similar by turning abstract speeds into everyday tasks, so users can relate to the data.
Strava breaks content blindness by using specific, local examples. EE's "8 devices streaming Lord of the Rings" is memorable for the same reason—specific examples grab attention and help users remember the feature.