Subscription set to expire

Loss Aversion is the bias where people fear losing more than they enjoy gaining. Yazio lists benefits users will lose, which can nudge them to keep their subscription active.

Framing is how information is presented to shape perception. Yazio highlights positive outcomes of staying PRO, so that users see the value more clearly at the point of cancellation.

Duolingo uses a similar technique, showing a list of features users will lose when a trial ends. Both apps surface these benefits right before churn, making the loss feel more real.

Strava also reminds users of what they'll lose after canceling, including a countdown. Both Yazio and Strava use dynamic reminders to reduce churn by making the potential loss specific and timely.

Monzo keeps a perks hub visible in their app, listing all active and unused benefits. Both Monzo and Yazio reinforce the value of a subscription by making perks easy to find and hard to forget.