Super Duo-app

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DuolingoSept 2024

After subscribing to Duolingo, they'll prompt you to change the icon (default is on). This visually reminds you that you're getting a special experience every time you see it.

Super Duo-app
Summary
Impacts:Churn, Effort & Motivation, Perception of Value, Happiness & Enjoyment
UI Components:Settings, Images & Thumbnails, Logos & Icons
Behind The Bite

i.e., every time you see the Duolingo app, you'll remember you're paying for an extra experience.

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More Bites

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Framing your savings

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Super Duo-app

Super Duo-app

After subscribing to Duolingo, they'll prompt you to change the icon (default is on). This visually reminds you that you're getting a special experience every time you see it.

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