Loading

UX Content

Case Studies
UX Bites
Cheatsheets
Psychology

BFM+

AI Insights
Figma Plugin
Tiers & pricing
Free newsletter
Login
Archive

Other

About
Help
Changelog

Services

A complete audit of your user experience, delivered in a format that you can't ignore.

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

Case Studies
UX Case Studies
Impactful UX lessons and techniques, crafted into 87 digestible stories.
Advanced UX techniques
Learn product psychology
Full of memes
How to get the most from Case Studies
Browse all UX Studies
Browse collections
Join free UX newsletter
Popular Filters
Mastering Onboarding
Reduce Churn
Product Psychology
UX Bites
UX Bites
Find the best UX ideas, trends and innovations, at warp speed.
Niche solutions and ideas
See behind paywalls
Competitive research
How to get the most from UX Bites
Browse all UX Bites
Submit UX Bite
Join free UX newsletter
Popular Filters
Onboarding Magic
Reduce Churn
User Delight
Cheatsheets
Cheatsheets
Guides on specific topics, using real examples to help you copy like a pro.
Fast track progress
Copy like a pro
Accelerate A/B tests
How to get the most from Cheatsheets
Browse all Cheatsheets
Join free UX newsletter
Popular Filters
Account Creation
Checkouts
Forming Habits
Psychology
UX Psychology
Learn how to effectively use product psychology in your designs.
Better design decisions
Improve user research
Understand biases
How to get the most from UX Psychology
Go to UX Glossary
Join free UX newsletter
Popular Filters
Improve Conversion Rates
Reduce Churn
Purchases
More
Search
AI Insights
BETA
Figma Plugin
BETA
UX audits
Free UX newsletter
About us
Changelog

Search

Login Upgrade to BFM+

Built For Mars

How to get the most from UX Bites

Nike

The anatomy of a shoe

Unlock every UX Bite with BFM+

Posted 08/11/2025

More Bites

Nike

Dynamic hero images

As you complete the Nike “Find a shoe” form, they’ll dynamically show and edit shoes that match your criteria in the background.

Nike form

Nike

Contextualising the effort

BFM+Exclusive

Preview UX Bite

Runna

It's not about the shoes

BFM+Exclusive

Preview UX Bite

Free Newsletter

World-class UX, one week at a time

There are more than 40,000 designers, developers and product teams who trust BFM to explain why things work. Join them.

Subscribe today, and I'll send you a breakdown of the 10 most popular UX Bites via email.