The next action

Progressive Disclosure is about exposing features gradually to avoid overwhelming users. Revolut uses this by suggesting the next action only after a user completes a trade, making new features feel timely and relevant.

Cognitive Load is the mental effort needed to process information. By surfacing just one next step, Revolut reduces cognitive load, so users can focus on a single action instead of scanning for more options.

CTA — Forward Progression Momentum shows that users like feeling progress. Revolut’s post-trade CTAs (“Set a recurring buy,” “Enable spare change”) nudge users to keep moving forward, which can boost engagement and habit formation.

Monzo uses a similar pattern by prompting users to connect accounts right after a relevant action. Both Monzo and Revolut time feature suggestions to match user intent, so prompts feel helpful, not disruptive.

HelloFresh uses specific CTA labels (“Pick your plan”) to increase commitment. Revolut’s clear, contextual CTAs (“Set a recurring buy”) also build confidence and reduce hesitation, making the next step obvious and inviting.