Loading
If Google Docs notices a typo, but doesn’t have a suggestion, it’ll dynamically show onboarding instead.
AI insights
Insights
Reactive Onboarding is a way to teach users by responding to their actions. Here, Google Docs explains why no suggestion appears, so users learn in context and reduce confusion.
Knowledge Gap is the gap between what users know and what they need to know. Google Docs closes this gap by explaining why some typos have no suggestions, making users feel less lost.
Google's reactive onboarding also shows prompts when users could do more with the tool. Both examples teach users at the exact moment of need, making learning feel natural and timely.
Trello hides the product during onboarding overlays, which frustrates users. In contrast, Google Docs keeps the context visible, so users learn without losing their place or flow.
DocuSign warns users about trial limits as they use features, not upfront. Google Docs similarly explains missing suggestions only when needed, so both avoid overwhelming users with info too early.
Posted 04/09/2025
There are more than 40,000 designers, developers and product teams who trust BFM to explain why things work. Join them.