Spotify's Star Wars playbar (lightsaber)
Ending the doom scroll
If you browse experiences without selecting a date, GetYourGuide will show this quick-select component inside the feed—making it easy to narrow down your search.
Quick-tap torch
Whilst scanning a device on Lime, there's a single tap button to turn on your iPhone's torch.
Woah, a steep hill
When navigating, Google Maps will indicate if a hill is particularly steep.
Faux pause, forced social proof
During onboarding, Falou will (I imagine) artificially create a pause while it "builds" your plan, forcing you to read a few of their testimonials.
Hands-free CTA
Key actions on Waze are CTAs that auto-progress without input. This means you can select a destination and start driving, without waiting for the navigation to complete.
Clever use of a secondary CTA
When making a reservation, the secondary CTA isn't to 'cancel', but to "Check Your Booking". This subtly calms hesitation, with a much lower risk next step.
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A rare Spotify miss: Group SessionsPreview this content
When Spotify started testing a feature called Group Sessionsletting friends listen to music togetherI expected their UX to be world-class.