Spotify's Star Wars playbar (lightsaber)

SpotifySept 2023

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Ending the doom scroll

Ending the doom scroll

If you browse experiences without selecting a date, GetYourGuide will show this quick-select component inside the feed—making it easy to narrow down your search.

Quick-tap torch

Quick-tap torch

Whilst scanning a device on Lime, there's a single tap button to turn on your iPhone's torch.

Woah, a steep hill

Woah, a steep hill

When navigating, Google Maps will indicate if a hill is particularly steep.

Faux pause, forced social proof

Faux pause, forced social proof

During onboarding, Falou will (I imagine) artificially create a pause while it "builds" your plan, forcing you to read a few of their testimonials.

Hands-free CTA

Hands-free CTA

Key actions on Waze are CTAs that auto-progress without input. This means you can select a destination and start driving, without waiting for the navigation to complete.

Clever use of a secondary CTA

Clever use of a secondary CTA

When making a reservation, the secondary CTA isn't to 'cancel', but to "Check Your Booking". This subtly calms hesitation, with a much lower risk next step.

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A rare Spotify miss: Group Sessions

A rare Spotify miss: Group SessionsPreview this content

When Spotify started testing a feature called Group Sessionsletting friends listen to music togetherI expected their UX to be world-class.