Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.
If the order button is out of view in the checkout, Too Good To Go will show a prompt to scroll.
The Monzo Perks redemption screen has a dynamic design depending on what you're redeeming.
When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.
When pre-ordering cinema snacks on Fandango, you can ask to be texted 10 minutes before it's ready to collect.
When verifying your ID, Incode will show a picture of your ID next to your recent selfie, and then merge the two as it completes.
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Whilst early-adopters are typically forgiving with UX issues, the millions of people being invited to the app each month will be far less tolerant.