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UX Concepts
Framing
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Summary
The way in which information is presented, is influential in how it's perceived and understood.
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Introduction
People are influenced by how information (or options) are presented.
This is true both individually (i.e., how this specific option is worded), and collectively (i.e., the range of available options).
The same facts (or options) presented in two different ways, will often lead to different outcomes.
Thatâs theory, now learn about how to implement this.
BFM+
ÂŁ8/mo
For product builders
- Impacts of Framing
- Product tips (i.e., what you should do now)
- Related UX bites for more examples