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When playing songs that have been shared with you from a friend, their name appears underneath the playbar.
Behind this Bite
Clicking on their name then links to your chat with them (i.e., how they shared it).
This reminds you about the social aspect of Spotify, and could encourage you to share songs with others.
AI insights
Insights
Tribalism is the sense of belonging to a group. Showing the sender's name under the playbar helps users feel part of a music-sharing tribe, making Spotify feel more social and connected.
Social Proof means people copy what friends do. Seeing a friend's name linked to a song nudges users to share more, since it highlights real sharing behavior right in the music player.
User Delight is when small, fun touches make an app memorable. Linking a song to a friend's chat adds a joyful surprise, which can boost sharing and make the experience more enjoyable.
Spotify Wrapped's video messages also use personal touches, like artist shoutouts, to boost sharing and community. Both features tie music to real people, making sharing feel special.
Endel shows real-time sharing status to encourage more invites. Both Endel and Spotify use visible social cues to nudge users toward sharing by making the action feel active and rewarding.
Posted 27/09/2025
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