Zepto adds tags to local vegetables, herbs and fruits. This creates a halo effect around their health, nudging users to purchase.
By reinforcing the (probably known) health benefits, they're able to reframe the purchase as being for health, not dinner.
i.e., "I'm buying this to feel healthy", not "I'm buying this to have in my pasta".
That reframing may increase the average basket size.
Occasionally, Spotify will show you your top genres, and prompt if you want a playlist mix created for you.
When changing the default length of a calendar event, Amie shows a dynamic preview of that event using your current time.
During onboarding, Arc will encourage you to toggle adverts on a webpage on and off, to demonstrate the difference in experience (and the value they're adding).
Etsy will show a banner when there is limited stock of an item, but many people have it in their baskets.
When adding a daily journal, Joor will interpret your content and assign a title and emotion. This reduces decision fatigue by making your daily entries simpler.
Headspace nudges you into sharing your 30-day passes with a friend, at the same time as onboarding that component.