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Zepto
India's grocery delivery
Zepto hands refund decisions back to the user and uses tags as nudges. Our UX Bites cover their refund and browsing flows, including the halo effect on fresh produce.
Key takeaways from 2 UX Bites
Users pick their own refund amount for food that can't be returned, which defuses complaints
Health tags on local vegetables, herbs and fruit create a halo effect that nudges purchases
The refund flow turns a support moment into a fairness signal rather than a rigid policy
Last updated: 27/08/2026
UX Bites
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