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Goal Gradient Effect is the tendency for people to speed up as they get closer to a goal. WeBull shows users they're almost done, which can nudge them to finish the flow instead of quitting.

Framing is how information is presented to influence perception. WeBull frames quitting as missing out on a nearly finished task, making the effort seem smaller and the reward closer.

Hyperbolic Discounting means people prefer immediate rewards. By saying "just a few minutes left," WeBull appeals to users’ desire for quick wins, motivating them to stick with the process.

Headway uses a similar pattern, reminding users they're only a few key points from extending their streak. Both examples highlight small remaining effort to keep users motivated.

GoalQuest also uses a countdown timer to create urgency. Both WeBull and GoalQuest show time-limited progress or access, pushing users to act now rather than delay or abandon the flow.