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Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.
Let's go through each in turn.
1. Framing: they're calling it the "Fair Trial" policy. It frames how you think about the rest of the screen.
2. Framing: they'll directly compare the cost of Ahead to a cinema ticket.
3. Compliance: using the FITD effect, the CTA label makes you agree that it's fair.
When viewing lyrics in Apple Music, you can "turn down" the voice track so you can sing along like karaoke.
Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.
If the order button is out of view in the checkout, Too Good To Go will show a prompt to scroll.
The Monzo Perks redemption screen has a dynamic design depending on what you're redeeming.
When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.
When pre-ordering cinema snacks on Fandango, you can ask to be texted 10 minutes before it's ready to collect.