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When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.
i.e., nobody wakes up and thinks: "I'll be happy if I can get 5 people talking".
But actually, it's a reasonable goal to aim for in the short term. And leverages the Goal Gradient Effect.
When viewing lyrics in Apple Music, you can "turn down" the voice track so you can sing along like karaoke.
Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.
If the order button is out of view in the checkout, Too Good To Go will show a prompt to scroll.
The Monzo Perks redemption screen has a dynamic design depending on what you're redeeming.
When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.
When pre-ordering cinema snacks on Fandango, you can ask to be texted 10 minutes before it's ready to collect.
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How does Twitch make money? And more importantly, do these revenue streams make the experience worse? Yes, yes they do.
