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After Amazon acquired Twitch—the video game streaming service—for nearly a billion dollars in 2014, it was obvious how important monetising the service would be.
Because as YouTube have demonstrated, monetising video content can be tough. Particularly when people can install a free AdBlocker in a few clicks.
Often the pursuit of revenue comes at the cost of poor UX. For example, ads almost always worsen the user experience.
So how does Twitch make money? And more importantly, do these revenue streams make the experience worse?
Summary
💵
How Twitch is similar to a fairground operator
⚓️
An example of the Anchor Effect
🪴
De-risking decisions in CTAs
🗺
When to use self-discovery onboarding
Written by Peter Ramsey
Published
Last edited
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