Creating loss aversion

UberJul 2024

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You're not on Wi-Fi

You're not on Wi-Fi

When viewing your camera feeds on mobile data, DMSS will warn you about high data consumption.

Sharing is turned on

Sharing is turned on

After copying a link on Endel, you'll see this spinner appear. This is a cue that the page will update in real time.

Social proof + habits = savings

Social proof + habits = savings

The finance app Jupiter will frame the expected annual savings from your new "habit", backed up with some social proof.

Let's make a contract

Let's make a contract

When signing up, you'll be prompted to sign your name to "create a contract". This signals a moment of commitment.

Knowing your target market

Knowing your target market

When sharing links on Napper (the baby sleep tracker), you'll see a link to open your Facebook groups, with a prompt to post it to a "mom group".

Dynamic icon suggestion

Dynamic icon suggestion

When creating a new task, the app icon will change dynamically (in real time) as you type.

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