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Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.
If the order button is out of view in the checkout, Too Good To Go will show a prompt to scroll.
The Monzo Perks redemption screen has a dynamic design depending on what you're redeeming.
When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.
When pre-ordering cinema snacks on Fandango, you can ask to be texted 10 minutes before it's ready to collect.
When verifying your ID, Incode will show a picture of your ID next to your recent selfie, and then merge the two as it completes.
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Deconstructing the notion that these banks have feature parity in 2023.
Historically, bank cards were relatively simple rectangles of plastic. But not any more.
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
Their core products are incredibly strong, but the cracks start to appear when you get even deeper into their experiences.
There are some clear winners and losers here. But overall, the user experience of customer support is desperate for some innovation.
Although the challenger banks were considerably faster, all of the banks could improve the experience of using Open Banking.
