Loading
If you hover over the (i) when using PostHog’s AI, they’ll tell you what it can and can’t do.
Behind this Bite
This helps to set clearer expectations, and avoid disappointment.
AI insights
Insights
Progressive Disclosure is the art of exposing complexity in steps. Here, PostHog lists Max's abilities and limits in a tooltip, so users aren’t overwhelmed, and know exactly what to expect from the AI.
Framing is how information is presented to shape perception. By clearly stating what Max can and can’t do, PostHog frames expectations, which helps avoid user frustration and disappointment.
Cognitive Load is the mental effort needed to complete a task. Listing Max’s capabilities up front reduces guesswork, so users spend less effort figuring out what’s possible.
ChatGPT also sets expectations by showing what its AI can and can’t do during onboarding. Both examples help users avoid confusion and use the tool more effectively.
Manus uses tiny AI thumbnails to show what the AI is doing in real time. Both Manus and PostHog build trust by making the AI’s process and limits visible, so users feel more confident.
Posted 13/09/2025
There are more than 40,000 designers, developers and product teams who trust BFM to explain why things work. Join them.