Your donation matters

Endowment Effect means people value what they feel they own. Showing a yellow bump on the progress bar makes donors see their impact, so their donation feels more personal and valuable.

Goal Gradient Effect is people get more motivated as they see progress toward a goal. The progress bar highlights the donation's effect, which can nudge donors to feel closer to the campaign target.

Framing is how information is presented shapes perception. Highlighting the donation's impact with a bright color frames the act as meaningful, so donors feel proud and satisfied.

Headspace uses upward-moving visuals during onboarding to create emotional momentum. Both GoFundMe and Headspace use subtle visual cues to boost positive feelings after key actions.

Shop also uses a progress bar to show how close users are to free shipping. Both GoFundMe and Shop use visual progress to motivate users to take the next step or feel good about their action.