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Cognitive Drift
Psychology used by:
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The experience of losing attention, or your mind 'wandering'.
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Introduction
People will typically experience Cognitive Drift if more than one second elapses between interacting with technology, and seeing something change on screen.
It's thought that if 10 seconds pass, that user's mind is elsewhere entirely.
(Theorised by Stephen J. Dubner, and Steven Levitt).
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Potential impacts
Conversion rates
- They may lose interest entirely.
Input quality
- Due to a lack of interest, they may still complete the process, but not bother entering full (or accurate) information.
- e.g., they may not have bothered selecting all of their 'interested topics', and just picked one.
Attention & interest
Effort & motivation
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Written by Peter Ramsey
Published
Last edited