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Fuzzy Context
Psychology used by:
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A little context (but not enough) can create more ambiguity.
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Introduction
There's a non-linear correlation between context given, and follow-on questions not answered.
The result of giving a little context, creates ambiguity—hence the term Fuzzy Context.
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Deeper dive
Most common example:
This happens all the time on sign-up flows.
Companies will introduce a concept too early (such as the need to verify their ID), but before the step where they actually provide context for why they need to do it.
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Potential impacts
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Written by Peter Ramsey
Published
Last edited