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Fuzzy Context
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A little context (but not enough) can create more ambiguity.
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Introduction
There's a non-linear correlation between context given, and follow-on questions not answered.
The result of giving a little context, creates ambiguity—hence the term Fuzzy Context.
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Deeper dive
Most common example:
This happens all the time on sign-up flows.
Companies will introduce a concept too early (such as the need to verify their ID), but before the step where they actually provide context for why they need to do it.
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Potential impacts
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Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited