Loading
🚧
Knowledge Gap
You need to be a BFM+ member to save things to your library
The difference between the information that the user knows, and what they need to know to efficiently use the product or service.
👀
Introduction
The knowledge gap is what onboarding and in-product education needs to fill.
🔥
Potential impacts
Churn
- Confused users often churn.
Attention & interest
Effort & motivation
- People can be motivated to fill in their knowledge gaps (see: 🧩 Curiosity Gap), but it may also backfire and just feel confusing. The balance is important.
Complexity & understanding
- Knowledge gaps, by their very nature, are a result of complexity (i.e., not understanding how X or Y works).
🎯
Experiments to try
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited