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Peak-end Rule
Psychology used by:
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People tend to overvalue both the peak of an experience, and the end.
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Introduction
As an example, f you are reviewing a theatre show, you'll disproportionately associate value to both the best/worst bits (peaks), and the very end of the performance.
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Potential impacts
Sharing & referrals
- People are more likely to refer your product, if they've just experienced a peak (in value), or if the end of the process was particularly easy.
- e.g., "you should sign up to BeepBoop, the form is pretty easy" — this is likely influenced by how "easy" the end of the process was, not an evaluation of the entire thing.
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Written by Peter Ramsey
Published
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