Loading
🏔
Peak-end Rule
You need to be a BFM+ member to save things to your library
People tend to overvalue both the peak of an experience, and the end.
👀
Introduction
As an example, f you are reviewing a theatre show, you'll disproportionately associate value to both the best/worst bits (peaks), and the very end of the performance.
🔥
Potential impacts
Sharing & referrals
- People are more likely to refer your product, if they've just experienced a peak (in value), or if the end of the process was particularly easy.
- e.g., "you should sign up to BeepBoop, the form is pretty easy" — this is likely influenced by how "easy" the end of the process was, not an evaluation of the entire thing.
BFM+
Unlock this instantly with BFM+
- Access the entire library
- Track your progress through collections
- Receive premium weekly newsletters
- Build a library of ideas
Team plan perks include:
- Share links with your entire team. No paywalls or logins.
- Get discounts for upskilling your entire product team
Written by Peter Ramsey
Published
Last edited
