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User-Initiated Triggers
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People are more likely to interact with a trigger (e.g., a push notification, or an alert), if they've set it up themselves.
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Introduction
If you've decided that every Tuesday at 11am you're going to go for a walk, and get a push notification 10 minutes before to remind you, then you'll be more likely to react to the trigger if you created the alert.
i.e., rather than a system deciding when to alert you.
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Potential impacts
Churn
- People may be less likely to churn if they've created (or helped influence) their own triggers.
Feature usage
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited
