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User-Initiated Triggers
Psychology used by:
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People are more likely to interact with a trigger (e.g., a push notification, or an alert), if they've set it up themselves.
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Introduction
If you've decided that every Tuesday at 11am you're going to go for a walk, and get a push notification 10 minutes before to remind you, then you'll be more likely to react to the trigger if you created the alert.
i.e., rather than a system deciding when to alert you.
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Potential impacts
Churn
- People may be less likely to churn if they've created (or helped influence) their own triggers.
Feature usage
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Written by Peter Ramsey
Published
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