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User-Initiated Triggers

Psychology used by:
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People are more likely to interact with a trigger (e.g., a push notification, or an alert), if they've set it up themselves.

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Introduction

If you've decided that every Tuesday at 11am you're going to go for a walk, and get a push notification 10 minutes before to remind you, then you'll be more likely to react to the trigger if you created the alert.

i.e., rather than a system deciding when to alert you.

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Potential impacts

Churn

  • People may be less likely to churn if they've created (or helped influence) their own triggers.

Feature usage

That’s theory, now learn about how to implement this.

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For product builders

  • Impacts of User-Initiated Triggers
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples

All of the UX analysis on Built for Mars is original, and was researched and written by me, Peter Ramsey.