Improving Apple's Airtags

Apple are indisputably a leader in intuitive design—on many occasions raising the bar for how a product feels, and delivering some of the best user experiences I've ever seen.

But after spending a few weeks using AirTags, I'm disappointed.

I also noticed that the majority of the reviews I'd read online used stock imagery, whilst demoing the tags in a controlled office environment. It's likely that the rush to release reviews quickly—for relevancy—meant that very few people tested them thoroughly.

This isn't a review of the Apple AirTags, but rather an intimate analysis of how they could improve very specific parts of their user experience.

Even Apple misfire from time to time.

If any Apple device gets within range of a lost AirTag (approximately 100 meters), then it silently—and unknowingly to the passer by—pings its location through the 'Find My' network, telling the owner where the item is.