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Where do you buy Christmas cards if you can’t physically get out to a shop? Well, there’s a good chance you’d turn to Moonpig.
Moonpig is an online greeting card store, and although they do sell other types of gifts, the core of their business has been cards since they were founded more than 20 years ago.
So you’d think that after all this time, the user experience of buying a card would be great by now, right? If it’s the absolute heart of what they do.
Summary
🚪
What the doorway effect is.
🌎
The gravity of interesting content.
🗒
How to handle blank pages better.
☔️
Why you need to track error messages.
Written by Peter Ramsey
Published
Last edited
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